MIDLAND - The Midland RockHounds announced Monday that, in partnership with BUSH’S® Beans, they will provide a donation to Big Brothers Big Sisters - Midland as part of #GivingTuesday, a global day of giving fueled by the power of social media and collaboration, on Tuesday, Nov. 28.
Celebrated on the Tuesday following Thanksgiving and the widely-recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports generosity and philanthropy.
This past season, B.J. Boyd was named the BUSH’S Most Valuable Player (MVP) at the 2017 Texas League All-Star Game in Frisco, Texas, after collecting three hits and three RBI in a 10-3 win for the South division. As an extension of this award, BUSH’S and the RockHounds will provide a $1,000 donation to Big Brothers Big Sisters - Midland.
“This generous donation by BUSH’S shows their commitment to the communities and great nonprofit organizations within Minor League Baseball cities,” said Monty Hoppel, General Manager of the Midland RockHounds. “We thank BUSH’S for their donation to Big Brothers Big Sisters - Midland. This donation further strengthens the tie between Minor League Baseball, its member teams, sponsors and local communities.”
BUSH’S Beans sponsored 11 All-Star Game MVP awards throughout Minor League Baseball this summer. BUSH’S is making a donation to a local charitable organization chosen by each MVP Award winner’s home club.
“One of the things that attracted BUSH’S to Minor League Baseball is how the clubs and their local communities support each other,” said Mike Morris, Senior Brand Manager at Bush Brothers & Company. “We are proud to recognize the contributions of each BUSH’S MVP Award winner by giving back to his team’s local charity.”
Minor League Baseball unveiled a multi-year, strategic partnership with BUSH’S Beans last December, making it the “Official Beans of Minor League Baseball,” and a “Preferred Partner” of a number of MiLB teams, beginning in 2017. Bush Brothers & Company is the recognized brand leader in beans. The partnership was activated across a range of touch-points this year, including in-ballpark celebrations such as National Baked Bean Month in July and the integration of a variety of BUSH’S Beans products in teams’ concessions.