New discount store opens in Midland

MIDLAND, Texas (KOSA) - Deep Dive Deals is a new discount store that opened in Midland. Every week the store gets new products that they put in bins for customers to dig through. The price starts at a $9 flat rate on Friday and as the week goes on the prices drop. By Wednesday, all items are $1. However, regardless if you’re paying $9 or $1 dollar, people are digging up some great deals.

Owner John Domeracki says the store is closed on Thursdays so they can restock items. The store gets new merchandise by the truckloads every week.

“It’s from all over we get it from all sorts of national retailers closing out merchandise,” Domeracki said. “A lot of it is customer returns or things that are difficult for them to process so they sell it in bulk to people like us.”

Deep Dive Deals in Midland is the first location Domeracki and his business partner opened. They are planning to expand across Texas.

“I’ve been working in midland with Spirit Halloween since 2007, so I know this market we’ve had a great team here and that was seasonal so a lot of those people we were able to bring over and help us get started over here,” Domeracki said.

Domeracki said they are in the process of building their next store location in Abilene and a few other spots in West Texas.

Deep Dive Deals is located at 3303 W. Illinois Ave, Suite B15.

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